Adventure Works is a multinational manufacturing company that manufacture and distribute cycles and accessories. They were one in leading position before, however because of new competitors they are losing their position. They want to keep their position consistent in the market.
The purpose of this analysis is to find out all the reasons of sales drop and get back the position in the market.
Identifying the key stakeholders who can help us to get data and give us useful information for this analysis so that it can perform better. Since this analysis is for increasing sales only, I need the following stakeholders for this who can give me information and data to identify the reason.
Name
Role
Level of Influence
Level of Interest
Reason for Selecting
Ricci
customer service manager
Medium
Medium
From Ricci, we’ll come to know the most common problem of the customers with the products.
Jane
IT manager
Medium
Medium
Jane can tell us about the IT infrastructure of the company especially the website from where customer can purchase the accessories and cycles.
Renee
marketing director
High
High
Renee will help us by giving the information about the most successful marketing campaign, its challenges, when they run it, what was the budget, and about the ROI.
Kane
sales manager
High
High
This analysis is directly connected with sales. So, Kane can help us by giving us data related to successful sales campaigns.
Sample Questions
Name
Ricci
Question-1
What is the most common query you received from the customer?
Question-2
What is the most common complaint from the customer?
Question-2
In last 12 month how much complaints you received?
Name
Jane (IT Manager)
Question-1
How do the company collect the data?
Question-2
Is the website user-friendly and conversion optimized?
Question-3
Any changes in last 12 months?
Name
Renee (Marketing Manager)
Question-1
Which marketing channel does the company utilize as of now?
Question-2
What is the most successful marketing campaign in last 12 months?
Question-3
What is the ROI of that campaign?
Name
Kane (Sales Manager)
Question-1
How to you synchronize with marketing team?
Question-2
What is the most successful sales campaign in last 12 months?
Question-3
How much sales the sales team generate in last 12 months?
