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Identifying Stakeholders

Adventure Works is a multinational manufacturing company that manufacture and distribute cycles and accessories. They were one in leading position before, however because of new competitors they are losing their position. They want to keep their position consistent in the market.

The purpose of this analysis is to find out all the reasons of sales drop and get back the position in the market.

Identifying the key stakeholders who can help us to get data and give us useful information for this analysis so that it can perform better. Since this analysis is for increasing sales only, I need the following stakeholders for this who can give me information and data to identify the reason.

NameRoleLevel of InfluenceLevel of InterestReason for Selecting
Riccicustomer service managerMediumMediumFrom Ricci, we’ll come to know the most common problem of the customers with the products.
JaneIT managerMediumMediumJane can tell us about the IT infrastructure of the company especially the website from where customer can purchase the accessories and cycles.
Reneemarketing directorHighHighRenee will help us by giving the information about the most successful marketing campaign, its challenges, when they run it, what was the budget, and about the ROI.
Kanesales managerHighHighThis analysis is directly connected with sales. So, Kane can help us by giving us data related to successful sales campaigns.

Sample Questions

NameRicci
Question-1What is the most common query you received from the customer?
Question-2What is the most common complaint from the customer?
Question-2In last 12 month how much complaints you received?
NameJane (IT Manager)
Question-1How do the company collect the data?
Question-2Is the website user-friendly and conversion optimized?
Question-3Any changes in last 12 months?
NameRenee (Marketing Manager)
Question-1Which marketing channel does the company utilize as of now?
Question-2What is the most successful marketing campaign in last 12 months?
Question-3What is the ROI of that campaign?
NameKane (Sales Manager)
Question-1How to you synchronize with marketing team?
Question-2What is the most successful sales campaign in last 12 months?
Question-3How much sales the sales team generate in last 12 months?